A domain is a name that identifies IP addresses on the internet. The domain name Yahoo.com represents about fifteen (15) IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the domain name is gohome.com.
You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.
Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.
Do You Really Need a Domain Name?
You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc. In picking a domain name, the title shouldn’t stray far from what your company is all about. This will allow you to market your website as a subsidiary of your business and put your domain name on business cards and advertisements.
Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily. Many ISPs offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one-time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for a Web site hosting service.
Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.
Bluehost VS HostGator : which one is better?
Bluehost is slightly better than HostGator when it comes to security. They both offer free SSL certificates, malware tools, and complimentary website backups, but HostGator’s are more limited. It’s another tie between Bluehost and HostGator when it comes to customer service and support.
Choosing the Right Domain Name
Domain names are to websites as book covers are to novels. If they are not interesting enough or don’t properly convey what a website is about, visitors will have no desire to enter them in their browsers. Yet, excessive creativity doesn’t make for a good domain name either. Why is this so? It’s because if a domain name is creative but not keyword-rich, search engine bots won’t be able to index it in search engine listings. So, ultimately, your domain name must be both catchy yet search engine optimized. This article will explain how you can achieve both objectives.
Now you can start selecting your actual domain name. Most domain name companies will allow you to see whether or not your domain name is available. If it is not available, it will return a list of recommended domain names. Take advantage of this tool by first entering your selected keyword. If your keyword as a domain name is not available, consider the suggestions the domain name company gives. If the main keyword is still included in these suggestions and it ends with .com, consider it. Otherwise, you will have to be more creative.
For example, you can use ‘filler’ words, numbers, or phrases within your domain name to still include your selected keyword. Fillers could be ‘a,’ ‘an’ or ‘the.’ Search engines tend to not look at these words, so you still have a good shot at getting indexed while having a domain name that is memorable and catchy. You can also consider fillers at the end of a phrase, such as ‘101’.
What if you do these things and you still can’t get .com? Well, there are some situations where it is better to stick with a lesser-used extension because the keyword is just that popular. Extensions that still get noticed include .net, .biz and .org. Additionally, you can also consider using country or state-based extensions if you don’t mind international or local-based marketing. It’s better to be number 1 in France’s version of Google than to be number 200 or worse in America’s version of Google.
In conclusion, choosing a domain name that will get the right buzz from both humans and search engines doesn’t have to be hard. The keyword analyzer will help you with 90% of your domain name, while your wit with fillers can help you with the other 10%. And, if after an immense amount of pondering, you still can’t get the .com, you can opt for other extensions.
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